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Tab One
Professional Equipment
Two professional Canon GL1 camcorders are used to record your vital campaign messages. These miniDV camcorders use 3CCD 1/4" sensors to capture high quality digital imagery (270,000 pixels/frame). The GL1s provide studio-quality results every time with full manual control for creative flexibility
Tab Two
Green Screen
A green screen can make campaign videos more interesting by replacing boring backgrounds with more appealing motion graphics.
Tab Three
Teleprompter Available
A variable speed teleprompter can make message delivery much easier. The subject can deliver a more genuine message by looking directly at the audience without worrying about forgetting key points.
Tab Four
Endless Backgrounds
Seemless black and white backgrounds are available to intensify a campaign message. All backgrounds are professionally lit with up to 1,500 watts of diffused light.
Tab Five
Editing & Special Effects
Videos are cut using Premiere Pro or Final Cut Pro. After Effects is used to create special effects. Photoshop and Illustrator are used to create graphics. A dolly and jib are available for creative shots.
Viral VideosThis video was created for the Heartland Institute and a link was emailed to 500 people. People passed these emails to their friends and it has subsequently been viewed over 150,000 times on YouTube. Viral video is an extremely cost effective method to gain buzz and interest in a political campaign. The video must be edgy, relevant, and short. This is a high risk, high reward strategy.
This video was created in response to House Speaker and Chairman of the Illinois Democratic Party Mike Madigan blaming Republicans when Democratic Governor Rod Blagojevich was arrested for trying to sell Barack Obama's Senate seat.
Green Screen & Teleprompter VideosThe core video of any campaign features the candidate delivering their biography and positions directly to the electorate. The "air war" usually makes or breaks a statewide candidate because of the expense of the Chicago media market. GOP Media can significantly reduce expenses by delivering the campaign message directly to over 250,000 Republicans. Dave Anderson for Congress
This video was runner-up in the YouTube contest, "Why I am a Republican?" This is poor quality as it was the first video produced using the green screen. It is listed because it won runner-up in a national YouTube contest.
We Don't Do NormalThe background noise in today's media is so loud, a campaign must be edgy enough to be heard. The best message is useless if it is not heard. This video was produced for Congressional Candidate Steve Miller. Steve's previous boss, an advertising professional, related to Steve the effectiveness of his video. He explained after the video was released, he did not attend one meeting for two weeks where the video was not mentioned. Steve Miller was subsequently endorsed by the Chicago Tribune over 6-time incumbent Danny Davis.
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Video | Viral Impact